Services
UX Research
Product Design
UI Design
Intro: Reimagine CommonsClinic.com as a Product
Commons Clinic asked me to reimagine their website as a true product experience instead of a traditional marketing site.
The goal was to create a unified journey where patients can
Explore care options,
Learn about providers,
Book appointments without ever leaving the platform.
The experience needed to feel modern, premium, trustworthy, and aligned with the core brand.
Ask & Deliverables
Transform the site from marketing → product
Create a unified end to end patient journey
Highlight care options, provider discovery, and booking
Elevate the brand through modern, expressive UI
Present 1–2 high fidelity screens demonstrating the vision
Approach: Behind any good design, is strategy
I grounded the work in research, competitor patterns, and patient-driven insights to establish a clear strategy before moving into design.
Research and Insights
Studied UX flows of Commons, Hims, and Airbnb to identify strengths and gaps
Extracted themes from user-driven insights about trust, clarity, and navigation
Identified three core action paths: explore care, discover providers, book care
Found clear opportunities for interactivity, personalization, and in-platform scheduling
Design Strategy
Build an interactive entry point to help users understand what care is relevant
Make provider discovery richer, clearer, and more visually inviting
Integrate booking and availability directly into the platform
Strengthen brand trust using modern layouts, gradients, and thoughtful hierarchy
Craft a visual approach that feels bold, human, and premium
Execution
• Explored layout and flow in Figma using UX insights as constraints
• Designed high fidelity prototype for the homepage and user profile experience
• Elevated the brand through refined typography, a clean system, and dynamic color
• Outlined a future vision: design system foundations and concept for a Commons app
Conclusion
This work shifted Commons Clinic from a static informational site into the foundation of a real product ecosystem. By combining UX research, product thinking, and thoughtful visual design, I shaped a direction that simplifies the healthcare journey while strengthening trust and clarity. The result is a scalable vision for how Commons can continue evolving into a cohesive, patient-centered digital experience.
All Works
