Intro

In February 2025, I designed a logo and light visual identity for Nina Nino, an artisan creating small-batch, handmade goods. She needed a simple, cohesive brand foundation that felt warm, crafted, and professional.

Challenge

Nina needed a recognizable logo and consistent visuals across packaging and social content. The goal was to create an identity that elevated her brand while staying true to her handmade, minimalist style.

Solution

I developed a clean, warm identity system that included:

• A refined wordmark and monogram

• A neutral, earthy color palette

• Typography and texture direction

• Simple application mockups for packaging + Instagram

• The system was intentionally “light,” giving Nina a polished brand she could easily use on her own.

Outcome

The new identity helped improve brand recognition at craft markets, elevate her digital presence, and prepare her for future retail and e-commerce opportunities.