Intro

S&N Coastal Construction approached me in early 2023 looking for a strong, memorable visual identity to support their growing presence along the Michigan shoreline. As a local construction company focused on quality craftsmanship and coastal-inspired builds, they needed a logo that felt sturdy, trustworthy, and reflective of their regional roots. My goal was to create a brand mark that balanced professionalism with approachability. Something that could live confidently on job-site signage, business cards, and work vehicles while standing out in a competitive local market.